Join us on the OnePath journey...

The acquisition of INGNZ by ANZ National Bank Limited has seen us re-brand our business to OnePath. OnePath is more than just a name, it’s a commitment we make to our customers to assist them in their journey to financial wellbeing. With new ownership, a new name, logo and look, and a renewed brand promise our future has never looked brighter.

A proud history

A lot of water has passed under the bridge since we opened our doors, as Armstrong Jones, over 20 years ago. We’ve transformed from a boutique fund manager to one of this country’s largest financial services providers through steady growth and smart acquisitions like Club Life, Urbus and Calan.

And of course, we changed our name to ING and formed a joint venture with ANZ. If there’s a lesson to be learnt from this long and proud history, it’s that change is not only a constant but it’s also essential for growth. The trick is to learn from your successes, and your failures, and to use them to shape a better future.

People centred

While we may have changed a lot on the outside, on the inside we’ve remained a people focused business working to help Kiwis shape the quality of their lives.

Our reason for existing is to provide a clear path to create and protect the financial freedom of all New Zealanders, whatever path they choose to take. Our new name, OnePath, was chosen because it’s distinctive, straightforward and positive – but most of all, it articulates our reason for being.

Our logo consists of the OnePath words and symbol, representing a stylised depiction of a path. It also represents the partnership between us and our customers – moving forward together. The endorsement line reinforces the strength that comes from being part of the ANZ family.

Our primary colour is green. Green is warm, approachable, energetic, modern and fresh. Just like us. But green isn’t our only colour; you will see a broad down-to-earth colour palette throughout our material.

Experts by your side

Brands are more than just a name, logo or colours. They represent what a company stands for and the commitment they make to their customers. Our brand promise to you is that ‘we are experts by your side’. There are three pillars to our brand promise:

We are strong and secure. We know that you need to feel safe and confident about the financial decisions you make. With our history, experience and ownership we are in a better position than ever to offer you that peace of mind.

People-centred expertise. We are specialists in what we do and we challenge ourselves to come up with solutions that are built around what matters to you and how you want to live your life.

We speak your language. We’re a straight-talking business. We know that what we do can sometimes seem daunting and complex. We try to make it as easy as possible to understand and manage.

We are passionate about delivering our brand promise. Today we perform strongly in some areas, while in others we still have a little way to go to be the best we can be. You can rest assured that we will do whatever it takes to get there.

We are at the start of an exciting new chapter in our history. We invite you to join us on the path.