OnePath is the new name for what was previously the wealth management business of ING in New Zealand. OnePath signifies our role as an organisation helping people shape and protect the quality of their lives, recognising that there is a different path for each and every one of us.

Frequently Asked Questions

Why has the name changed?

In November 2009, ANZ New Zealand acquired ING Group's 51% shareholding in the ANZ/ING funds management and life insurance joint venture in New Zealand.

As part of this acquisition, ANZ was allowed continued use of the ING brand for a transition period of up to 12 months, until November 2010.

The ING name belongs to ING Group and they continue to use that name in territories they operate in.

How was the name selected?

Based on research with customers, advisers and staff, the name was developed together with FutureBrand, a specialist global brand consultancy.

Does it apply to all parts of the company?

OnePath is the new name for our funds management and life insurance businesses.

What does the name change mean for customers?

The new name and logo represent an exciting stage in our evolution. Under the ownership of ANZ, we look forward to playing a key role in New Zealanders' financial success.

Our commitment to meeting the needs of our customers, and helping them reach their financial and lifestyle goals through the accumulation, investment and protection of assets, is stronger than ever.

What does the name stand for?

OnePath symbolises our promise to deliver straightforward financial solutions and help people define their own path to their financial wellbeing.

We chose the name OnePath because it is distinctive, positive and encapsulates our brand essence. The name reflects the relationships we have with our advisers and customers. It is a positive decision and will allow us to build a distinct customer brand and promise in the New Zealand financial services market.

What does the logo symbolise?

OnePath’s brand and visual identity is designed to be approachable, energetic, fresh and down-to-earth.

The brandmark is made up of a wordmark and symbol, which is a stylised depiction of a path, a clear way forward. The symbol is designed to give a positive sense of direction which is central to our customer promise.

Why were green and grey selected as the logo colours?

OnePath’s brand and visual identity is designed to be approachable, energetic, fresh and down-to-earth. These colours were also selected because they are distinctive in our competitive environment.

Why does the new name feature the ANZ endorsement line?

Customer and adviser research showed us that a specialist wealth business is best positioned for success with its own distinct customer-facing brand identity, name and logo, including the strong endorsement of being part of ANZ.